5/7/2023 0 Comments Swatch watches![]() The potential of a trendy watch caught the eye of Nicolas Hayek, who ended up founding the company Swatch Group as its CEO in 1983 and everything after that is history. That is, other than the battery, nothing is going in to repair the system at all, sealing the watch’s fate as a disposable fashion product. The Swatch, as it came to be named, was constructed with deliberately lightweight plastic quartz, composed of a neat and tidy sixty components, and made to be a closed system. So, to keep up with the times, Swiss designers Elmar Mock and Jacques Müller put their brains together to create a more slender, mass-producible wristwatch that could be machine-made instead of painstakingly handcrafted. Something had to change, and it wasn’t going to be the fickle consumers seeking something new every day. ![]() While Swiss watches were synonymous with careful craftsmanship and a lifetime guarantee of quality timekeeping, the trendsetters of the late ’70s and early ’80s were growing tired of the bulky leather and metal workhorses. Photo credit: Ian Higgins Īrising in a time of chunky chic digital Casio watches from Japan, the Swatch Watch stood out as a Swiss-made watch that caught the pop culture’s eye. The design of the Swatch even inspires watch designs to this day. Its simple construction, however, served as the canvas of a decade’s worth of colorful, geometric, abstract, and sometimes minimalist designs. Shorthand for second watch, the Swatch was a simply constructed plastic quartz analog watch. But if you look a little closer, you can see another notable, yet modest, aspect of the ’80s: The Swatch Watch. When looking back at the ’80s, you might immediately notice garish colors, crazy clothes and hair, and off the charts commercialism.
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